STEPHEN HERSH

With the Goldfish Tales initiative, we set out to tell immersive stories in a miniature world employing the playful little crackers as our avatars. Our fans wanted in on the fun. So we created a social platform on Facebook, Instagram, Twitter as well as a Goldfish Tales microsite in which they were encouraged to create their own Goldfish Tales . With a different theme every month, and the incentive of a very winnable $1,000 prize, we were inundated with lovingly executed art, prose and poetry. Below is a sample of our seeded content, followed by a sample of the thousands of responses we received.