With the Goldfish Tales initiative, we set out to tell immersive stories in a miniature world employing the playful little crackers as our avatars. Our fans wanted in on the fun. So we created a social platform on Facebook, Instagram, Twitter as well as a Goldfish Tales microsite in which they were encouraged to create their own Goldfish Tales . With a different theme every month, and the incentive of a very winnable $1,000 prize, we were inundated with lovingly executed art, prose and poetry. Below is a sample of our seeded content, followed by a sample of the thousands of responses we received.

tandomSeed
monaInsta
footballSeed
carolSeed
MuseumSeed
GoalSeed

Now check out how much fun our fans had playing with their food.

surferFan
newYearsFan
worldLoveFan
WeddingFan
FootballFan
ChristmasFan
SeasonsLoveFan